Position Your Startup on One Board

Early-stage positioning dies in docs: a strategy doc nobody reopens, a launch checklist in another app, proof quotes scattered across email. Put it on one board instead — positioning you can see stays current because staleness is visible.

Frame the argument

Three section frames: Who it’s for, Why we win, Proof. Each claim is a card — one Markdown file each, so writing stays writing. Drag to reorder as the pitch sharpens; the layout is a JSON file, so even the arrangement is versioned if the folder is in Git. This is the whole format: no templates, no canvas consultants.

Connect claims to evidence

Link each positioning card to its proof with a labeled connector: “Lands copy → Positioning” labeled lands in, a customer quote card labeled proves, a competitor card labeled unlike. Backlinks in the inspector show every claim resting on evidence — and every claim resting on nothing. That second list is the entire value of the exercise.

Launch as tasks on the same surface

Tasks live in the cards as - [ ] ship landing page @due(2026-11-04), searchable across the whole folder. The launch plan sits next to the positioning it executes, not in a separate tracker you’ll stop opening. Full-text search over everything means the answer to “did we already decide this?” is one ⌘K away, offline, on the plane to the investor meeting.

The honest limits

Toxvas won’t replace your tracker once you have a team — no assignments, no real-time collaboration, no notifications. It’s the founder’s board for the period when the strategy still fits in one head: yours. And it’s Mac-only, one $9 payment, files you keep. When the company outgrows it, the Markdown comes along. Start the free trial, frame the three sections, and see which claims have no proof yet.